Brentwood Line Coolers
“Can you really afford to sell any other cooler?” Brentwood was among the first in the promotional products industry to introduce PEVA (polyethylene vinyl acetate) liners into our coolers. PEVA has no trace of lead or chlorine and is FDA approved for food contact.
In addition to adding PEVA liners Brentwood has added a second heat weld to every seam in our coolers. While our coolers have always been “no leak” we now offer an unmatched 5 YEAR NO LEAK GUARANTEE – Unbelievable! You can sell Brentwood coolers with the assurance of top quality and value pricing. “Can you really afford to sell any other cooler?”
Brentwood Coolers at work in the financial markets
A major mid-western bank needed an item to promote the opening of new accounts. Their distributor guided them through a process of choosing an item that included things like: high perceived value, unisex in appeal, timely delivery, one-of-a-kind and the right price.
The sales person contacted The Sourcing Department and put together the perfect item. We redesigned one of our 24 can coolers to the bank’s specifications. The bank displayed the coolers in their branch lobbies and along the teller counters. Their customers’ response was overwhelming and they in tum ordered 35,000 coolers to use as “account openers” across their banking network. The fact that all Brentwood coolers carry a 5 year no-leak guarantee helped to seal the deal. This order was done through our direct import service and done on time and for a price the customer couldn’t believe.
Their feedback tells us that this was one of the most successful “account opener” campaigns they ever ran.
Brentwood Chairs – who’s buying them?
The Brentwood Line has enjoyed a high degree of success with our full line of folding camp chairs. Folding chairs are universal in appeal. They carry a high perceived value, are certainly among the most functional of promotional products and have high “billboard” value to your customers. With these attributes, folding camp chairs are regularly purchased by:
- Banks – customers / employees
- Hospitals – employee incentives
- Transportation companies
- Schools
- Corporate golf outings
- Employee gifts
- Corporate safety programs
- Beverage brewing / bottling companies
THE PERFECT CORPORATE GIFT . . . HIGH PERCEIVED VALUE!
A local Tennessee distributor convinced a regional hospital to use the Brentwood CPCH for an employee gift. The hospital administration was delighted receive feedback that the employees (admin., operational and nursing) really liked the chair!
They were not quite prepared for another surprise. Upon seeing the chair that the employees were receiving, the physicians started asking how they might get a chair also. The hospital, in turn, purchased Brentwood CPCH chairs for everyone!
The perfect corporate gift is one that carries high perceived value and yet is affordable for the giver! Remember this Holiday Season that the Brentwood is built on “High Perceived Value”.
A Major Midwestern Distributor Customer talks about The Sourcing Department.
We approached a large bank customer for the first time about a quarterly premium project. The bank wanted items that could draw attention as the customers walked in the doors of the bank. Our recommendation was to use a larger piece (items used have been several coolers, a travel chair, and a blanket) in order to drive the customer over to the sign in area. Items that laid flat (i.e., calculators, pen/pencil sets) were never considered because of their size. The toughest part of this promo is the wide range of the people being targeted – 18 to 70 years of age.
We have always had a great working relationship with the staff at the Sourcing Department. We have sold numerous items over the years to this bank. When we make our initial presentation to the bank, I always hope they will choose an item from the Sourcing Department because I know everything will be taken care of. The details are handled without any surprises!
HEALTHCARE COMPANY LOVES OUR CHAIR AND BUYS IT A 2nd TIME
Two years ago, a Southeast Distributor presented our Folding Camp Chair – CPCH to a major Healthcare Company as an idea for their Employee Appreciation Holiday Gift. The selection committee loved the chair and ordered 2200, one for each employee.
This year I got a call from that Distributor saying that when these same employees heard that another employee gift was being considered, they suggested the gift be a second one of the same Camp Chair. Everyone loved the chair and found that one chair per family was just not enough. So, the Healthcare Company ordered 2200 more.
So, check out our Folding Camp Chair – CPCH with its Two Cup Holders, Heavy Duty 600D fabric Carry Bag with its 5 Year No-Rip Guarantee, Full Length Zippered Back Pocket and 300 lb. tag rating. You’ll find all chairs are not the same and we predict your customers will love this chair too.
